Internet Marketing: New FTC Rules of the Road

The Federal Trade Commission’s revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” is causing a stir in the Internet marketing community because most website owners simply don’t know how to interpret the guides.

What about testimonials, endorsements, earnings claims, and compensation?

What has changed?

How will these changes affect online marketing?

When do the new guidelines go into effect?

Attendees will learn how the new FTC regulations regarding Internet Marketing affects their website and other online marketing efforts, along with what changes need to be made immediately to bring their site back in to compliance.  Each attendee will receive a brief report on the primary areas of concern to refer back to.

http://nmama.org/